Under a possible 21st Century Fox-Time Warner merger, combining the advertising-supported TV cable networks of Fox and Turner will be a challenge, according to a top media analyst -- given their
Michael Nathanson, senior research analyst of MoffettNathanson Research, writes that two of the programming genres of Fox and Time Warner’s Turner cable networks --
general entertainment and news -- have witnessed slow declines over the last several years.
For example, industry-wide cable network news -- Fox News Channel and Turner’s CNN and
Headline News -- has seen its market share decline to 5% in 2013-2014 versus 6% in 2009-2010 as it concerns 18-49 gross rating points via the C3 metric (the average commercial ratings plus three days
of time-shifted data) for a drop of 131 basis points.
Worse is that industry-wide general entertainment content -- where networks such as TNT, TBS and FX networks play in --- has seen its
market share sink to 43% from a 47% share in 2009-2010 -- for a drop of 317 basis points.
More specifically, Nathanson says Fox and Turner entertainment networks are heavily dependent on acquired
movies and off-network sitcoms and dramas.
A year ago, John Landgraf, chief executive officer of FX Networks, said he was worried about acquiring highly rated off-network sitcoms and big
theatrical movies, according to Nathanson. In 2013, almost three-quarters of all FX gross ratings points on a C3 basis came from acquired movies -- 6% from “Two and a Half Men” and 4% from
“How I Met Your Mother” reruns.
MoffettNathanson says 22% of TBS’ 18-49 C3 gross ratings points in 2013 came from movies -- the largest genre -- followed by “The Big
Bang Theory” at 20%. Other sitcoms and programming content GRPs totals fall off from there.
For sister channel TNT, the largest supply of 18-49 C3 GRPs is also movies (22%) -- then comes
the NBA (14%), “Castle” (11%) and “Law & Order” (9%).
Nathanson is also concerned with a possible shifting of cable sports franchises. There is speculation that
Fox would like to take TNT’s big-rated NBA telecasts and potentially move them to Fox Sports 1 -- all to boost the nascent Fox sports network. But Nathanson wonders whether the league would
Also, he asks: “Can these rights be moved without causing a downward revision to affiliate fees at these Turner Networks?” “What will TNT put on in prime time
to replace the highly rated NBA games that [is] 14% of its ratings and a higher [percentage of its] ad dollars?&rdquo