BMW has become the first advertiser on Medium, the blog publishing platform created by Twitter co-founders Biz Stone and Evan Williams. It is sponsoring a collection of posts about design, dubbed
"Reform," for an initial six-month period. "Presented by BMW" appears next to each title, and videos from the car marque will appear at the bottom of each article. Rather than charging on cost per
click (CPC) BMW is being guaranteed the total amount of minutes spent reading stories on Reform over the six-month period.
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