• by Amy Corr  @MediaPostOTL, August 5, 2014

Dodge Dart launched the first three of almost two dozen ads starring comedians/actors Craig Robinson and Jake Johnson. "Don't Touch My Dart" features Robinson as a new Dodge Dart owner and Johnson as his neighbor, coveting the car from a distance. Johnson is able to see a smidge of Robinson's new car just before the "Garage Door" is lowered. See it here. Robinson is so protective of his Dart than he punches Johnson in the face when he threatens to give the Dart its first scratch. Watch it here. Since Johnson can't physically touch the Dodge Dart, he voice touches it when Robinson answers a call while driving. See it here. Each ad drives viewers to DontTouchMyDart.com, an interactive YouTube experience where people will find out what happens if they try to touch Robinson's Dodge Dart. Wieden+Kennedy Portland created the campaign.