Around the Net
Starcom, VivaKi, Carat Execs Weigh In On Programmatic TV
- The Drum, Thursday, August 7, 2014 12:56 PM
The Drum has posted a roundup of interviews featuring Starcom Mediavest Group’s Steve Parker, co-CEO; VivaKi’s president, EMEA and NA, Marco Bertozzi; and Carat’s global president, Doug Ray, on the topic of programmatic TV.
"Linear TV won’t go away -- but as more digital video inventory within exchanges opens up, we will continue to look to programmatic to [complement] our linear TV campaigns,” says Ray. “Buying audience -- not buying content -- is [fundamentally] where we will go.”
