In the week before the Premier League kicks off Sky and BT are ramping up marketing campaigns. BT Sport is launching a Countdown-inspired campaign that will feature across Channel 4, E4, More4
and Film4. Sky is offering non Sky-Sports customers free access on the 16 August, the day the new Premier League season kicks off. It is also launching on-demand content that lets viewers choose from
20 different club sections to gain access to programmes featuring their team.
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