BuzzFeed will use the $30m it recent raised to launch sites in Berlin, Mexico City, Mumbai and Tokyo this year. The company is planning to roll out new products for advertisers and will centralise its
existing team of 60 creatives and 15 branded-video producers in a division called BuzzFeed Creative. It is also launching a 20–strong social media team called BuzzFeed Distributed, which will
focus on producing content specifically for social media sites and messaging apps.
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