Intermedia Advertising was named agency of record for 1-800-NO-CUFFS. First work is a $2 million radio and TV campaign launching in California, promoting the DUI legal defense firm as "Your Get Out of
Jail Card." Founded by Darren T. Kavinoky, 1-800-NO-CUFFS is looking to build awareness and recognition beyond its California base. "We have a wealth of legal experience in multiple legal disciplines
ourselves," notes Robert Yallen, CEO of the InterMedia Group of Companies and an attorney himself. "Over the past 20 years InterMedia has been at the forefront of marketing innovation helping
attorneys and law firms build their brands, reputations and case portfolios with creative, cost-effective media campaigns. We are thrilled to be bringing our expertise to the table to help Darren grow
consumer recognition for 1-800-NO-CUFFS." The upcoming 1-800-NO-CUFFS campaign features new creative produced by InterMedia's creative subsidiary, InterImage Productions. The :30 and :60 second spots
feature Kavinoky and launch in August.