Sears added Minneapolis-based Olson to its agency roster. Olson's first work for the retailer is “#BacktoWha,” a back-to-school campaign consisting of a series of online videos to support
Sears’ fashion offerings prior to school beginning. McGarryBowen is Sears' lead agency of record. Sears spent $591 million on measured media in 2013 and $78 million in the first quarter of 2014,
down from $105 million spent in the first quarter of 2013, according to Kantar Media.