Hearst Corp’s iCrossing, has been selected by department store chain Belk to lead its digital media marketing efforts across display media, paid social, search engine marketing (SEM) and analytics. The retailer, which uses the “Modern, Southern. Style.” tagline, selected iCrossing after a competitive pitch to support its efforts and help raise awareness for the brand among new audiences. Work for Belk, which has already begun, is being led out of iCrossing’s Chicago office.