• by Steve McClellan  @mp_mcclellan, August 21, 2014

Shenan Reed, the new president of digital for MEC North America, is beginning to put her stamp on the operation. In recent weeks, she has named two senior hires to join her management team.

Earlier this month, Reed -- who joined the agency in May -- brought in Jon Hsia to be a managing partner and director of digital investment and activation.

Now Reed has appointed Noah Mallin as head of social for North America. Mallin replaces Ming Linsley, who left the agency earlier this year.

A 15-year industry veteran, Mallin will oversee MEC’s social practice for both its domestic and international clients led from North America. He will lead a team dedicated to real-time social strategies and paid social.

Commenting on Mallin’s appointment, Reed said: "Noah has a proven track record of using data to expose and exploit opportunities across social. As we continue to evolve our social offering, he will take the lead in ensuring that all of our social communication plans are holistically and genuinely integrated with our clients' strategies.” 

Over the last several years Mallin has consulted with a variety of emerging start-ups in the digital and social realms, focusing on providing both product and go-to-market positioning strategies.

Earlier he headed the Social Marketing and Content team at Digitas New York, where he led award-winning social strategy development for American Express. During that time he worked on "Small Business Saturday" and "Twitter Sync" for the financial company. He also led work for clients such as Buick, GMC and Delta Airlines, among others.