• by Amy Corr  @MediaPostOTL, September 3, 2014

GE is a problem-solver, no matter how rough an idea may be. That's the gist of "Ideas," a 60-second online video illustrating GE's knack for taking a tough, misunderstood concept and turning it into something beautiful. The video begins with the birth of an idea, and this idea has a face only its creator can love. As the idea grows, it's beaten down by passersby and comes across as a hot mess. The idea goes from business to business, hoping to sell itself as the next big creation. Sadly, the idea only sees rejection and constant door slams, until it crosses paths with a GE employee. The man escorts the idea into GE's headquarters and with proper care it becomes a blooming success. The video will be posted across all of GE's social channels from Facebook and Twitter to LinkedIn and Tumblr. Watch "Ideas" here, created by BBDO New York and directed by Noam Murro.