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Airbnb Hands TBWA Global Creative Brief

  • Campaign, Wednesday, September 10, 2014 8:10 AM
Airbnb has handed its global creative brief to TBWA following a review prompted by the arrival from Coca-Cola of Jonathan Mildenhall as CMO. The winning team was led out of TBWA\Chiat\Day Los Angeles, with TBWA agencies in London, Paris, Singapore and Brazil also making contributions. It is not clear whether Pereira & O’Dell, the San Franciso-based creative shop that had previously worked with Airbnb, participated in the pitch.

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