BIZ DEV: 360i Wins Pernod Ricard USA Media Planning And Buying Account

Pernod Ricard USA awarded its communication planning, integrated media planning & buying, and social community management to 360i, following a competitive pitch. Vizeum previously handled the media business and will remain on Pernod Ricard's agency roster. Pernod Ricard spent $39.4 million on measured media in 2013 and $4.7 million on measured media in the first quarter of 2014, according to Kantar Media.
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