Pernod Ricard USA awarded its communication planning, integrated media planning & buying, and social community management to 360i, following a competitive pitch. Vizeum previously handled the
media business and will remain on Pernod Ricard's agency roster. Pernod Ricard spent $39.4 million on measured media in 2013 and $4.7 million on measured media in the first quarter of 2014, according
to Kantar Media.