• by Amy Corr  @MediaPostOTL, September 15, 2014

Following a review, Hunter Fan Company tapped Chicago-based Fathom Communications as its agency of record, a position vacant since 2008. Fathom will be responsible for brand strategy and positioning, creative development and go-to-market activation across multiple channels including broadcast, print, digital and mobile. The agency will work in an integrated capacity with Hunter's existing agency partners. "We were looking for a go-to marketing partner who can help us drive significant growth in the category for both the Hunter and Casablanca brands," said John Neilson, vice president of marketing for Hunter Fan Company. "Fathom stood out as an ideal partner for us through the depth of their strategic brand work with well-known companies like Gatorade, Knoll and Hasbro to name a few."