NEW! Sinatra's 'My Way' Is Ideal Swan Song For Derek Jeter In Gatorade Ad

gatoradeI don't think Gatorade could have picked a better song to pay homage to Derek Jeter's illustrious career than Frank Sinatra's "My Way." En route to Yankee Stadium, Jeter asks his driver to stop early, so he can walk to the stadium. He encounters giddy women thrilled to shake his hand, school kids at recess, sanitation workers -- and, my favorite, a group of Yankee fans readying to watch the game at a local bar. The bartender tells Jeter that he's been waiting for a visit since 1998, and Jeter says he was never invited and autographs a rookie picture of himself. By the time Jeter makes it to Yankee Stadium, the crowd of fans is dozens of people long and deep. Jeter hugs those closest, autographs baseballs and suits up for the game. Add Sinatra's "My Way" heard throughout the spot and the equation for the perfect ad is complete. See it here. During the Yankee's home game against the Orioles on Sept. 22, Gatorade coolers, cups and towels will feature Jeter's No. 2 in place of the Gatorade G. TBWA\Chiat\Day LA created the campaign.
Next story loading loading..