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ITV Most Tweeted Show -- TV Accounts For 40% Of Peak-Time Tweets

  • Guardian, Thursday, September 25, 2014 6:59 AM

Simon Cowell's 'The X Factor" is the most tweeted-about series on UK TV, according to new research by Twitter. The ITV talent show generated 9.4m tweets in the 12 months to the end of May this year, nearly twice as many as the second-place show, Channel 5's "Celebrity Big Brother," and 13 times its Saturday night rival on BBC1, "Strictly Come Dancing." An "elite" top 30 shows accounted for 50% of all TV-related Twitter activity. TV accounted for around 40% of all UK Twitter traffic during evening peak time viewing hours.

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