John Lewis has chosen 'micro-location' mobile start-up Localz as the winner of its JLab incumbator scheme and will invest £100,000 into developing the service in the UK. Localz technology is designed to make the shopping experience easier for customers, with the ability to automatically trigger their Click & Collect orders as they enter a shop or help customers navigate their way around stores based on a wish list. John Lewis will now help develop its technology and prepare to launch live trials in-store.