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Havas CEO Says 'Algorithms Will Never Replace The Creative Director'

  • The Drum, Thursday, October 2, 2014 6:36 AM

Havas CEO, Yannick Bollore has asserted that data and creativity can work together, while sidestepping rumours of a potential merger between the company and French media company, Vivendi. Speaking during Advertising Week New York, Bollore asserted: "It is nonsense to oppose an emotion and rationality -- even if it is proved to be an emotion, the combination of the two can work. Algorithms will never replace the creative director. I'm not worried at all about the future of creativity." 

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