- The Drum, Thursday, October 16, 2014 7 AM
John Lewis has started looking at what virtual reality (VR) technologies such as Oculus Rift could bring to the in-store experience. Speaking at IAB Engage 2014 event in London,
the retailer’s head of online marketing, Lloyd Page, revealed that it has started investigating the area predicting that “the VR and the in-store experience will collide”.
He said that it could be used in a situation where an in-store customer shopping within the furniture department can use the headset in order to visualise how it might look in their living room.
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