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Barclays Moves DM Account Away From Rapp

  • Campaign, Friday, October 24, 2014 7:01 AM
Rapp has been served notice on Barclay's DM business and will have its workload shifted to an, as yet, undecided roster agency. Barclays appointed Rapp to its consolidated GBP11 million UK consumer DM account in October 2012 after a competitive pitch that was handled by the bank’s procurement department. Bartle Bogle Hegarty, Dare and Maxus oversee Barclays’ above-the-line, digital and media accounts respectively and are unaffected by the changes.

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