Following a review, Pitch was named agency of record for San Manuel Indian Bingo and Casino, located 70 minutes from downtown Los Angeles. Work was previously handled in-house. The agency will launch
a strategic brand repositioning of the San Manuel Indian Bingo and Casino in the first quarter of 2015 across multiple advertising mediums. "San Manuel is a key player in the Southern California
gaming industry, number one in visitation in its market," said Rachel Spiegelman, president of Pitch. "Pitch will focus on building brand awareness. We're thrilled to be working with San Manuel,
raising the ante and taking the brand to new heights." San Manuel Indian Bingo and Casino spent $8 million on measured media in 2013, up from $6.2 million spent in 2012, according to Kantar Media.
Additional Pitch clients include Burger King, Meineke, Living Spaces and Closet Factory.