After watching
Nike Basketball's two-minute ad welcoming LeBron James back to Cleveland, how can you not root for the city and its loyal fans? "Together" celebrates the pride and emotion
James has for Cleveland and its fans and it also shows the love that residents have for James and his return to their beloved city. Shot in black-and-white, the ad begins with a huddle on the
basketball court. James motivates his teammates by stating that everything they do on the court is for Cleveland. Pretty soon, the huddle grows to include fans inside the stadium, outside the arena
and throughout the city. This is one big huddle. With hard work and teamwork, there could be a championship in Cleveland's future. Watch it
here, created by Wieden + Kennedy Portland.
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