ACH Food Companies, a manufacturer of cooking oils, spices, seasonings and baking ingredients, has awarded its full digital and a segment of its social media business to Doner, following a review.
Digitas was the incumbent. Other agencies that participated in the review were Critical Mass and JWT Digitaria. Doner will be responsible for assisting with overall strategic direction across ACH's
social media channels. In addition, the agency is charged with building awareness and relevancy with the brands' target consumers through digital initiatives and influence. ACH Food Companies
manufactures and markets brands such as Mazola, Spice Islands, Durkee, Weber Sauces and Seasonings, Tones, Frenchs, Pataks, Fleischmanns, Argo and Karo, among others. "As we looked to find the right
agency partner to help elevate our brands, Doner demonstrated a relentless passion and deep attention to detail for our business and our consumers," said George Pastrana, Vice President, Marketing and
Innovation at ACH Food Companies. "Their team possesses immense knowledge and experience in the real-time landscape of social media and have proven to be thought leaders in the digital space,
especially across the food and CPG categories. We're confident that Doner's experience and capabilities, complemented by the chemistry between our respective teams, will help to support and drive our
business now and well into the future." ACH Foods spent $9.1 million on measured media in 2013, according to Kantar Media