Nexage Ups 'Nexage Connect' Data Hub With 4 Partnerships

Mobile ad exchange Nexage on Wednesday announced the addition of four new Nexage Connect partners including AppAudience, eXelate, Factual and Neustar. Nexage Connect is a data management platform (DMP) of sorts within Nexage’s tech stack.

Nexage Connect gives marketers access to third-party data and now includes audience segment data from BlueKai, eXelate and Neustar; contextual data from Proximic and AppAudience; location-based data from Factual; malware and privacy management via The Media Trust and Truste; and ID tech via AdTruth, per a release.

Next story loading loading..