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Ad Industry To Contribute GBP12bn To UK Economy By 2018

  • Campaign, Tuesday, December 2, 2014 9:43 AM

The advertising industry is expected to add GBP12.1 billion to the UK economy by 2018, according to a new study. The research from Falmouth University forecasts that there will be 148,000 jobs in 2018 in the advertising and market research sector, an increase of 18 percent. The advertising and market research gross value added is also expected to reach around GBP12.1 billion by 2018. The research said this is equivalent to an increase of approximately GBP2.5 billion, or 26.0 percent, from 2014.

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