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Google Says 56% Of Ads Are Not Viewable

Google has attempted to highlight what brands can do to make their ads more visible across devices after research found that 56 percent of impressions are not viewable on the average web page. In an attempt to create more transparency around viewability, Google has used Google Active View's technology to collect data and create a deeper insight into how ads are viewed onscreen.

Read the whole story at Marketing Week »

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