InterMedia Advertising was named agency of record for Iceland Health's new Axial Rx joint health formula. The agency will handle creative, media planning and buying, and overall account stewardship
for the brand. Axial Rx is a natural formula that provides relief for joint discomfort. Iceland Health is best known for its omega-3 based products. "We selected InterMedia because of its long and
successful history in launching and growing health supplements," said Forrest Haag, Brand Manager for Axial Rx. "With InterMedia's years and breadth of expertise, this puts us on the fast track to get
Axial Rx into the hands of consumers nationwide." InterMedia's 120-second spots showcase testimonials from joint discomfort sufferers and offer an initial free trial of the product. The spots will air
on targeted national cable networks.