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Coors Reviewing UK Below The Line Activity

  • Campaign, Monday, December 15, 2014 8:01 AM

Molson Coors, the North American brewer, is reviewing its below-the-line account across the UK, believed to be worth approximately GBP5 million. Pitches will take place in February. The company owns brands including Cobra, Carling and Coors Light. In September the brewer retained ZenithOptimedia, the Publicis Groupe agency, to handle its GBP15 million media planning and buying account following a six-month global review of the business.

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