Buying the perfect Christmas toy for a
kid can be quite the challenge. TBWA/Toronto
set out to make the process easier for their clients by having their clients' kids draw their dream toys. Then, with the magic of talented
creatives and a 3D printer, the drawings became real toys. Dubbed the TBWA\Toylab
, even the toy packaging was unique and original to each kid. Whatever crazy name the kids gave their
drawings also stayed with the brought-to-life toy. Think slimy monster, robot army guy, and "the distroyer." See the video here.