MDC's Anomaly Wins Johnnie Walker Global Creative Duties

Johnnie Walker, the Diageo-owned Scotch Whiskey brand has selected MDC Partners’ Anomaly as its new global creative agency, after a review launched in October. the company confirmed Thursday.

According to Kantar the brand spent close to $22 million on ads in the U.S. in 2013. Global spending was not immediately available.

The incumbent was BBH which has been the global agency of record on the brand for 15 years. The company invited a closed short list of agencies to compete for the business including BBH.

Commenting on the final selection, Guy Escolme, global brand director, Johnnie Walker, said: “We were hugely impressed by the far-reaching creative vision which Anomaly proposed for our brand and with the strategic thinking that lies behind its development...A new and exciting era lies ahead for Johnnie Walker.  In Anomaly we believe we have a partner who will help us take fresh strides with stunning creative that will support the brand’s future global growth.”



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