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Conversion Rate, Attribution Testing

  • ClickZ, Monday, December 22, 2014 12:09 PM
The end-of-year holidays are quickly coming to a close, but following New Year's Eve, marketers will need to quickly change course to focus on Valentine's Day. Michelle Morehouse serves up strategies to improve conversion rate, test new campaign structures, and improve attribution to help marketers refine their overall paid-search performance.

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