Saatchi LA is taking a new approach to the ad industry holiday card and has set out to raise something money can’t buy. The agency is asking people to hang up the phone during dinner, close laptops during family movies, unplug from social networks and plug into positive interactions with family to spend meaningful time with loved ones during this holiday season through its, Holidays Unplugged initiative.
Here's how it works. The holiday e-card invites people to join the fundraiser here. Users pledge to unplug in hourly increments and for every hour pledged, Saatchi LA will donate $1, up to $10,000, to the Hollywood Community Housing Corporation in partnership with Adopt a Family.
The program will remain open through January 4, and people can track the progress toward the 10,000-hour goal, make comments and share images and videos. The agency has drafted rotating copy for an automatically generated tweet/facebook post for when people pledge.