• by Richard Whitman , Columnist, January 1, 2015

Yawn. It's New Year's Day as I write this. And as I write this, I ask myself, "does anyone care? Is anyone even on the internet?" Oh wait, of course they are. But they're screwing around on Buzzfeed, Upworthy, Uproxx, ClickHole and the rest of those clickbait-y black holes of time sucking doom. Rather than, of course, reading a fine, upstanding site like MediaPost.

Anyway, if you're here, then I might as well tell you that Clayton-based Enterprise Holdings, parent company to Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car has chosen UK-based Isobar as its new ad agency. The agency will handle all of the brand's worldwide digital strategy while sister agency 360i will handle the brand's social media.

Of 2015, Enterprise Holdings CMO Pat Farrell said, "Our top priority as a company over the course of the next year is to create a digital experience that really reflects how consumers behave on a daily basis." And here I thought a rental car company's sole mission was to insure everyone who rents a car has an awesome experience.