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Verizon Taps AOL For Programmatic Video Partnership

Verizon has approached AOL about a potential acquisition or joint venture with the Internet company to expand its mobile-video offerings, people with knowledge of the matter said. Verizon hasn’t made a formal proposal to AOL, and no agreement is imminent, said the people, who asked not to be named because the discussions are private. Verizon is primarily interested in AOL’s programmatic advertising technology -- the automated buying and selling of ads online -- which could be paired with a future online-video product. 

Read the whole story at Bloomberg »

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