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TalkTalk To Drop Blinkbox Branding

TalkTalk is set to drop the Blinkbox brand, after agreeing to acquire the on-demand movie service from Tesco. The broadband provider plans to roll Blinkbox into its existing pay TV service, and will use the service to launch a TV app. That means TalkTalk's 1.2m pay TV subscribers could watch shows across smartphones, tablets and games consoles, and start watching shows on one device before finishing on another.

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