• by Amy Corr  @MediaPostOTL, January 16, 2015

Why talk and chew gum when you can chew gum and speak using armpit farts? That's the gist of one of Juicy Fruit's new ads, the brand's first TV spots in more than a decade. The brand's tagline, "so sweet you can't help but chew," gives two men in a locker room the green light to finish their conversation using armpit farts. See it here. Siblings on a road trip are so busy chewing Juicy Fruit that they speak by zipping their sweatshirts up and down. Their infant sibling shakes his rattle, wishing he could get in on the fun. Watch it here. DDB Chicago created the campaign.