AKQA Takes A Seat On Google's AdX

by Tyler Loechner , January 15, 2015

AKQA, a digital agency based in San Francisco, this week announced it has received a seat on Google’s DoubleClick Ad Exchange (AdX).

“We are excited to have a seat on the DoubleClick Ad Exchange and we look forward to having direct access to auction data and impressions, allowing us to better connect with our clients on a daily basis,” stated Tom Bedecarré, chairman and co-founder of AKQA.

AKQA asserts that a seat on AdX will give them greater transparency into the cost of media, which will help when creating media plans. The agency says it will also build “programmatic creative that tailors messaging more accurately,” per a release.

ad exchange, agency, google, media planning, programmatic

2 comments about "AKQA Takes A Seat On Google's AdX".

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Robert Niess from MKT, January 16, 2015 at 12:55 a.m.
This is a awesome opportunity for AKQA, not only will they be able to expand their platform over time, but they will also be exposed to new clients and new ideas of their own. In the revolving world today it is important for companies to look for new ways to expand and getting on Google’s DoubleClick Ad exchange (AdX) will defiantly help AKQA with the ever expand global economy. The article also states that they will be able to tailor messaging more accurately, this will not only help them with getting messages across to viewers, but will also allow them to lower their cost in the long run if they are able to show messages that are meaningful the first time, that get the attention of viewers. Overall this business decision not only helps out a company like AKQA, giving the resources that they previously did not have, but it is also a smart decision on Google’s end as well.
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Jerry Gibbons from Gibbons Advice, January 16, 2015 at 3:52 p.m.

This is a very smart decision for Google and AdX. It will help them gain the perspective of agencies and marketers to better serve their clients.