BIZ DEV: RIESTER Wins Park City Chamber of Commerce/Convention & Visitors Bureau

RIESTER was tapped by the Park City Chamber of Commerce/Convention & Visitors Bureau to create work to increase tourism to Park City. Over the past several months, the Park City Chamber/Bureau reviewed proposals from eight companies. Four finalist firms were given an assignment based on Park City's actual tourism marketing needs. RIESTER came out on top. "Having a local agency with employees who work and play in Summit County is a huge benefit," said Cathy Miller, vice president of sales and marketing for the Park City Chamber/Bureau. "RIESTER's strategic thinking, on-target creative and media buying strength along with their proven track record led to a unanimous decision by our Marketing Council." Park City Chamber of Commerce/Convention & Visitors Bureau spent $3.5 million on measured media in 2013 and $3.8 million between January and September of 2014, according to Kantar Media.

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