• by Erik Sass , January 21, 2015

Local Radio Networks is joining forces with AdLarge Media to market round-the-clock music programming for syndication to radio broadcasters across the U.S. Under the terms of the deal, LRN will handle programming responsibilities for the programming packages, while AdLarge will provide exclusive national advertising sales representation for the formats.

The partnership is kicking off with the launch of six new formats, including adult contemporary, hot adult contemporary, mainstream country, classic country, classic rock and oldies. LRN and AdLarge plan to introduce a number of additional formats in the near future.

The LRN formats allow local broadcasters to customize syndicated programming for a more local “feel,” avoiding one of the pitfalls of corporate broadcast radio groups, while cutting expenses associated with independent programming. AdLarge co-CEO Gary Schonfeld stated: “The LRN platform delivers an opportunity for our national advertisers to connect with listeners in their hometowns, where they shop every day.”

Earlier this month, AdLarge announced that it struck a deal to provide exclusive national ad sales representation to Hotspot.fm, a new streaming music service targeting mobile devices.

In December, AdLarge became the exclusive national ad sales rep for AudioBoom, a social digital audio platform, offering advertisers options including custom-branded and on-demand channels for both its digital and mobile platforms.

AudioBoom’s content includes sports talk, news, and entertainment content from publishers like Time, BBC, and Fox Sports, among others. It also announced a deal to handle ad sales for “The National Marijuana News,” which recently landed its first broadcast radio affiliate.