• by Amy Corr  @MediaPostOTL, February 4, 2015

Who knew a man with a truck was so universally appealing? Chevrolet Colorado's "You Know You Want a Truck" is an amusing video series spotlighting focus groups of men, women, kids, seniors, guys with beards, rich housewives and other target audiences to prove truck drivers have a certain appeal not found in car drivers. The first video shows a man standing in front of a truck and a man standing in front of a car. It's the same guy, but everyone in the focus groups believes the truck owner is better-looking, a safer driver, stronger and owner of a equally strong pet. Not one person noticed it was the same guy! See it here. Chevy "trucked-up" a man's online dating profile, increasing his views from three to 97. Watch it here. The final video takes place in a grocery store. Chevy set up shop in the deodorant aisle, selling "Truck Guy Deodorant." People bought it, but I bet it was more for a gag gift than necessity. See it here. Commonwealth McCann created the campaign.