Fifth Third Bank has launched a TV ad promoting its mobile banking app that illustrates the amount of time saved when banking digitally. The ad shows a woman with a small
baby strapped to her chest, grabbing a number as she waits in line at the DMV. The minutes feel like years, and the woman's baby grows to the size of a young teen, causing Mom and son to topple to the
ground.
Watch it here, created by
Leo Burnett Chicago.