Toyota Urges Parents To Take Safe Driving Pledge For Teen Driving Safety

toyotaToyota launched an online campaign to support teen-driving safety. TeenDrive365 shows the impact a parent's behavior has on how a teen will behave behind the wheel. Online videos follow parents attending a support group called "Parents Who Drive Bad Anonymous." Each parent dons a fastened seat belt and pledges to set a better example for teens when driving. In the first video, a father tries reciting the pledge while also checking texts and fantasy football scores. See it here. Another video shows a mom confronting her son about her bad driving behaviors. Turns out she is speaking to a mannequin wearing headphones. Hope the real conversation goes better than that. Watch it here. The final video stars NHRA driver Antron Brown describing the importance of having zero distractions while racing -- or when driving his teenage daughter around town. See it here. Parents can find more resources at www.TeenDrive365.com. 360i created the campaign.

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