Last summer, private equity firm The Monarch Group introduced the Stones Gambling Hall, a new casino and gambling hall just outside Sacramento in Citrus, California. Now, ad agency MeringCarson was
named creative agency for the resort and its sister company Emcee Design will oversee naming and creation of a visual brand identity for Monarch's new Chula Vista development. The assignment was made
based on the reputation of the firm and billings were not disclosed. Founded in 1985, MeringCarson operates offices in Northern and Southern California with clients that include Walt Disney Parks
& Resorts, Visit California, Pebble Beach Resorts, Sacramento Kings (NBA) and San Diego Tourism Authority.
