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Coca-Cola Increases Marketing Spend As Growth Returns

Coca-Cola’s Q4 and final 2014 results were slightly ahead of expectations and an improvement on previous quarters, with global volume growing by 1% in Q4. The company gained global volume and value share across categories, including in its sparkling and still beverages with the likes of Sprite and Coke performing well. It also grew share in its juice and juice drinks, ready-to-drink tea and packaged water categories. Marketing spend also grew by high single digits in the quarter and mid single digits in the full financial year.

Read the whole story at Marketing Week »

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