- Campaign, Wednesday, February 11, 2015 6:13 AM
The app is the first product to come out of the agency’s commercial partnership with Liftshare, which connects those needing a lift with drivers with a spare seat. The app launched
on Google's Android earlier this week. An Apple version will launch later this month. Like Uber, which is disrupting the taxi market, the app opens a marketplace to allow online booking, cashless
payments, peer-to-peer messaging and status updates.
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