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Digitas LBi Launches Lift-Sharing App

  • Campaign, Wednesday, February 11, 2015 6:13 AM

The app is the first product to come out of the agency’s commercial partnership with Liftshare, which connects those needing a lift with drivers with a spare seat. The app launched on Google's Android earlier this week. An Apple version will launch later this month. Like Uber, which is disrupting the taxi market, the app opens a marketplace to allow online booking, cashless payments, peer-to-peer messaging and status updates.

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