Friendly's Ice Cream, tapped Forge Worldwide as its strategic and creative agency. Forge Worldwide will create television, radio, print and out-of-home advertising. Additionally, the agency will
support the Friendly's team with its Springfield Test project and focus on aiding the brand with a resurgence in core markets. "We are excited to embark on a new chapter for Friendly's through our
partnership with Forge Worldwide," said Randy Davis, Chief Marketing Officer of Friendly's Ice Cream. "Utilizing this new agency's energetic approach to telling our story, we look forward to creating
greater relevance and preference in our markets."