• by Aaron Baar , March 3, 2015

Take that Pandora, SiriusXM, Spotify, et al. Ninety-nine percent of consumers are happy with AM/FM radio in their cars.

For all the emphasis on the connected car over the past few years, an overwhelming number of consumers report being happy with their current AM/FM in-car offering.

According to a survey from Ipsos (commissioned by radio station conglomerate iHeartMedia, formerly Clear Channel), 99% of consumers report being satisfied with their current in-car audio setup. At the same time, 91% of consumers say they prefer the physical AM/FM radio buttons and controls built into a car’s dashboard, rather than as an app as part of the car’s overall electronic interface.

The survey of more than 1,000 adults in January 2015 also found that consumers use their in-car CD players three times more than they use a digital music service. According to the survey, traditional radio was the top in-car listening platform, with 84% of consumers reporting listening in to it in the car. CD players came in second at 64%, then Sirius/XM satellite radio at 22%. Other streaming services, such as Pandora, iHeartRadio, HD Radio and Spotify trailed with 18%, 8%, 7% and 7% using them in the car, respectively.

“Overall, this study makes it clear that in spite of consumers' love of apps and new digital products, they have a great attachment to their AM/FM radio and an overwhelming desire to keep its operation and function as it is,” said Thomas Spinelli, vice president of Ipsos MediaCT, in a statement.  “The in-car AM/FM radio is still a universally known audio platform -- and its ease of use, convenience, features and familiarity continue to make it a top consumer choice for in-car aud

Officials from iHeartMedia and Ipsos were unable to answer questions by deadline.