AOL will use some of its sites to support the new Ad Council campaign ”Love Has No Labels” starting today -- showing a series of ads that try to promote understanding and tolerance of race, religion, sex, sexuality, gender, age and ability. The campaign is intended to help viewers face their own biases, and show how even presumably unprejudiced people carry biases with them.
The Love Has No Labels campaign began Feb. 14 on Facebook with social media postings by campaign partners that include large advertisers Coca-Cola Company, PepsiCo, P&G, Unilever, Allstate, and State Farm insurance.
The new PSAs, created pro bono by R/GA, will show exclusively for a two-week period on the AOL Mail sign-in page, on video pre-roll for AOL’s “That’s Racist” series starring Mike Epps, and on its “Make A Difference” module. The TV spots and online video features the song “Same Love” by Mackemore & Ryan Lewis with Mary Lambert. AOL is donating the time.
The Ad Council campaign is occurring to coincided with the 50th anniversary of the Selma Voting Rights Movement.“Fighting hate starts with being aware of our own biases,” said Lecia Brooks, Outreach Director at the Southern Poverty Law Center, in a statement expressing the group’s support of the Ad Council effort.