DSP Eyereturn Taps LiveRamp For Cross-Device Targeting
- by Tyler Loechner @mp_tyler, March 12, 2015
Eyereturn Marketing, an ad server and demand-side platform (DSP), on Thursday announced an integration with Acxiom’s LiveRamp, a data “on-boarder.”
Eyereturn says it will use LiveRamp's "device linking" technology to “prospect, target and retargeting customers” across screens.
